In 1963, 25-year-old John Kennedy Toole submitted to Simon & Schuster a manuscript in hopes of it being published. He spent the next 2 years revising the manuscript in response to editorial criticism. Simon & Schuster ultimately rejected the manuscript. The revisions and rejection took their toll, and in 1969, Mr. Toole committed suicide. His mother then became determined to have the manuscript published, believing it would prove her son’s talent. Over a 5-year period, she sent the manuscript to 7 publishers; all rejected it. “Each time it came back I died a little,” she said. Thanks to his mother’s untiring efforts, Mr. Toole’s manuscript finally was published (in 1980). In 1981, the book (A Confederacy of Dunces) won the Pulitzer Prize for fiction. It has sold more than 1.5 million copies, in 18 languages. The published version is Mr. Toole’s first draft with minimal copy-editing, and no significant revisions!1 So 8 book publishers, including Simon & Schuster, rejected a manuscript whose quality ultimately was awarded a Pulitzer Prize!
So I say:
Case 1: Ethics International Press (EIP)—It specializes in scholarly books for the academic market. Re an author’s royalties, it says:
Example (by Bill Bailey): Suppose a book sells for $100. The book's seller takes 50% ($50); so EIP presumably gets $50. It then pays the book’s author $5, which is 10% of the $50 that EIP receives. So of the book’s $100 sales price, the author gets $5, and others get $95!!! And if Amazon sells the book, then the author gets less than $5 of every $100 of revenue that his book generates. Suppose 1,000 of his books sell at a sales price of $100 per book. Those sales generate a total of $100,000 of revenue. Of those $100,000, the author gets $5,000; others get $95,000.
A written dissertation is a requirement to get a PhD degree. If X gets a PhD, a $5,000 royalty isn't such a bad deal, for X had to write the dissertation to get his PhD degree; so no extra effort was needed to write the "book" (it being X's dissertation). But for someone who writes a book not for a degree but merely to earn money from it, the aforesaid $5,000 return on $100,000 of revenue is paltry!